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China, Russia launch fourth joint Arctic scientific expedition, process lasts about 62 days: report_我的网站

A | 本文来自微信公众号:体育产业生态圈 (ID:ECO-SPORTS),作者:ECO氪体 静音篮球,这颗从玩具球进化而来的居家替代品,会是体育用品新的蓝海? 如果在直播平台翻开篮球网红们的带货橱窗,那很容易找到一件爆火的新品——静音篮球。专为公寓、室内练习而设计的低噪音训练球,方便所有爱好者在家「过把瘾」。

The fourth China-Russia joint Arctic expedition was launched on Thursday in Russia’s Far Eastern city of Vladivostok. Scientists from both countries will conduct major frontier basic research on the rapid climate changes in the Arctic region, focusing on the area from the Northwest Pacific to the Arctic Ocean, Xinhua News Agency reported on Thursday. Nine people from China will participate in the voyage.
At the launch ceremony, Wei Zexun, director of the First Institute of Oceanography, Ministry of Natural Resources (MNR), said the joint expedition will focus on the waters of the Northwest Pacific and the Arctic Ocean, further deepening scientific understanding of ocean dynamic processes, climate change patterns, and marine ecosystems in the study areas. It is not only a concrete measure to implement the cooperation consensus between China and Russia in the marine field, but also a vivid example of the two countries’ comprehensive strategic partnership of coordination in marine science and technology in the new era.
According to Du Libin, executive dean of the College of Ocean Science and Engineering, Shandong University of Science and Technology, the Arctic is highly sensitive to global climate change, and a frontier for ocean science, playing a key role in the “Polar Silk Road” initiative and China-Russia polar marine cooperation.
The joint expedition will highlight deeper marine research cooperation and innovation, while advancing polar scientific exploration and practical collaboration between the two countries, Du said.
According to Zou Jianjun, chief Chinese scientist of the scientific expedition team and a researcher at the First Institute of Oceanography, MNR, the expedition will last about 62 days. The scientists will conduct multidisciplinary surveys in the Chukchi Sea, East Siberian Sea, Lomonosov Ridge, Makarov Basin, and Amundsen Basin to study changes in the marine environment of these regions amid rapid climate change and reveal their response processes and feedback mechanisms in relation to global climate change.
A representative from the Pacific Oceanological Institute (POI), Far Eastern Branch of the Russian Academy of Sciences, said during the ceremony that the joint expedition is expected to strengthen Russia-China ties and expand cooperation in the Arctic and Pacific regions.
As freight volumes along the Arctic shipping route are steadily increasing, and the role of Arctic shipping route in the global economy is becoming increasingly important, comprehensive scientific research of the region has become necessary.
Global Times
。 不仅是面向青少年,静音篮球同样火到了小篮球群体,尤其是随小篮球热度与普及程度的不断升高,家长们对篮球训练的要求也与日俱增。 更进一步讲,在抖音、快手以及小红书、视频号等平台搜索「静音篮球」,铺天盖地涌来的会是各式各样的测评视频,似乎大家都希望证明静音篮球的功能性——声音轻、手感与回弹拟真、无粉尘与掉渣、能实现居家训练的「涨球」。 简而言之,静音篮球似乎正在成为真实篮球的「居家平替」。 此前,在以居家为关键词的2022年,主打室内的静音球依靠能够解决噪音问题而迎来增长。据《魔镜2022Q3消费新潜力白皮书》数据,静音篮球在22年Q3同比增长超150倍。 但如今居家健身热潮过去这么久,静音球的市场依然被保留了下来。在今年体博会中,来自浙江的展商张军这样回答氪体:「实际上,很多儿童和青少年,并没有那么长的时间可以去篮球场玩,家里也比较放心和安全。」 「静音篮球有一定的辅助训练价值,尤其是考虑到小朋友们的时间,居家训练的价值很受家长认可,」来自北京的篮球培训教练冉鑫告诉氪体,「静音球把课后的训练场景延伸到了客厅,是因为家长们也会考虑安全问题,以及北方城市户外天气等等因素。」 的确,满足运动的场景并不那么容易实现,随时随地、安全、有训练效果、解压,正是当下青少年运动所追求的一种普遍现象。

B | 正因此,静音篮球也吸引了不少品牌的竞相加入。

C | 安踏、361°、鸿星尔克等品牌都推出了相关产品,这一领域的竞争也不断增强。 但静音篮球并非属于体育运动器材,这一火热产品的未来,可能并不够清晰。 「静音球实际上是从过去的玩具篮球演变而来,比如婴幼儿的拍拍球,给小朋友的玩具篮球等等,」来自浙江的一家代工厂负责人孙同告诉氪体,「一般来说,静音球多数由泡棉或无气吸音材料制成,PU发泡内胆,材料并不复杂,成本也不高。」 「我们能提供玩具类产品认证检测报告,但这不属于体育用品制造的标准。

D | 」孙同进一步解释,点出了静音篮球的本质。 这也是为什么,国内目前还没有出现专做静音球的运动品牌,多数挂牌产品为代工厂加工。据了解,静音球的执行标准为GB6675.1-2014等玩具品类相关,其产品制作逻辑从最开始也不是是体育用品,而是儿童玩具。 「很多球是没有表皮覆盖的,只有内胆的设计很容易掉渣,或者碰到尖锐物品受损,而如果表皮有更好的面料更好,不仅能更好的包裹防止掉渣,也有静音效果,同时容易控制手感和重量,以接近真实篮球。」孙同表示。 随着静音篮球的受欢迎度不断升高,相关产品的升级也需要不断进行。「如果一个静音玩具的价格接近真实篮球,甚至比大品牌的室外球更贵,那消费者的接纳度也会变低。」孙同也有自己的担忧。 可见,静音篮球的定位就是居家辅助场景。「如果一个球既能在室内又能打室外,那一定会受到家长们的欢迎。」冉鑫分析道。

E | 相比较国内还在竞争产品,海外市场的静音球更在意附加服务。

F | 目前,欧美地区已经出现QBounce(Quiet Bounce)、WAWAWEWA等若干DTC品牌。例如QBounce的核心业务之一便是为幼童提供室内练习课程,采用静音球、篮筐、训练垫以及APP教学等套装化销售策略。

G | 因此,当下的静音篮依然是家庭娱乐与局部训练的补充工具,若能在手感、耐久与渠道教育上取得突破,并把产品捆绑进家庭训练生态,静音篮球依然有望从「玩具」升级为「家用训练工具」。 不过,比起静音篮球本身,在居家健身的热潮多年后的现在,越来越多的青少年和家长们倾向于居家训练,这同样是更需要被关注的事情。
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